Distinctive Features
With the sun, wind and sea salt, hair is subjected to stress factors that damage the hydrolipidic film and lift the hair scales. Weakened hair becomes dry, brittle, rough and difficult to
style. It also has a tendency to lose its color.
Causes
Melanin and keratin form natural "shields" for the skin and hair against UVA and UVB rays.
Unlike the skin, which continually renews itself, UV-attacked hair shafts cannot be repaired.
Excess UV radiation damages keratin, while hair discoloration is due to melanin oxidation.
The protective shield is altered and the breakdown process initiated.
The PHYTO Solution
In order to address this breakdown process, PHYTO recommends:
- Protecting the hair from exposure using sunscreens,
- Repairing the hair using moisturizing and repairing agents.
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